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What is an advertisement design?
Advertising art refers to graphic design used in the field of advertising, and includes print design, illustration, photography, and web and video development. Advertisements are the ads or the effort to sell, en-light or persuade you on an idea or product. What are Travel Posters? Travel posters not only advertised travel destinations, they were used by hotels, airlines, railroads and tourism companies to graphically represent themselves to the public. Many of them were considered works of art and ranged in style from art nouveau to mid-century modern. Railroads, ocean liners and air planes, the techno logic marvels of the early 20th century, inspired pleasurable and luxurious travel, and gave people the freedom to explore the world. This sparked the “Golden Age of Travel” which lasted until the outbreak of World War II. Then came the era of intercontinental air travel. This began after World War II and afforded travelers a more timely arrival at their destination. This was a boom time for travel posters, and they could be found everywhere. Since then, they have undergone many transformations in design. At first they were a jumble of images and text and crowded with information. By the early 1900s, Hugo d’Alesi (France), Emile Cardinaux (Switzerland) and Adolfo Hohenstein (Italy) simplified the travel poster by using fewer details which added power to the message. By the 1920s, A. M. Cassandre, his pupil Fix-Masseau, Tom Purvis, Frank Newbould and other artists transformed the travel poster from illustration to symbol. Posters continue to evolve with new methods and ideas and will always be a major part of our world. Characteristics of a travel poster “Posters reflect our culture and are like visual graphic icons of the times in which they were created.” ~ Robin Shepherd, travel poster collector. One of the most important characteristic is that the artwork accurate and easily communicates the destination either by displaying famous or unique landscape, buildings, people, and or culture. a second characteristic is that they have depth by using a foreground and background. lastly good poster designs have a focal point. there is something that the artist is drawing the the viewers attention too. |
suggested options for completion of this Destination Design Project
Digital Painting
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Line art and paint, cartoon style (like the character design project)step one: collage together photos to create a composition. must have
-some in the foreground, and background -must have at least 2 unique and iconic things specific to your place step two: copy merge your picture and in a new file in illustrator paste the collage image into illustrator. add a new layer and in said layer use the pen tool or pencil tool to create line drawing of the image Step three: take the line draw to Photoshop and in a layer below the line art lightly digitally paint. (refer to the character illustrator tutorial) |
Minimalist style
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ProjectStudents will create a destination advertisement design ie a travel poster. The destination can be anything of their choosing a country or specific city or attraction ie the zoo. The destination can be fictitious as long as well known and finished illustration completes the task of easily and effectively communicating the place visual so that it is reconizable.
Students will be given a choice on what technic they are comfortable with the complete this project, using line drawing, digital painting or vector shapes. in the end all assignments must complete the follwing requirements
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Tutorial |
Rubricm.
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