Welcome to Ms Borgersen's digital art class
What is an advertisement design?

Advertising art refers to graphic design used in the field of advertising, and includes print design, illustration, photography, and web and video development. Advertisements are the ads or the effort to sell, en-light or persuade you on an idea or product.  

What are Travel Posters?

Travel posters not only advertised travel destinations, they were used by hotels, airlines, railroads and tourism companies to graphically represent themselves to the public. Many of them were considered works of art and ranged in style from art nouveau to mid-century modern.

Railroads, ocean liners and air planes, the techno logic marvels of the early 20th century, inspired pleasurable and luxurious travel, and gave people the freedom to explore the world. This sparked the “Golden Age of Travel” which lasted until the outbreak of World War II.

Then came the era of intercontinental air travel. This began after World War II and afforded travelers a more timely arrival at their destination.

This was a boom time for travel posters, and they could be found everywhere. Since then, they have undergone many transformations in design. At first they were a jumble of images and text and crowded with information. By the early 1900s, Hugo d’Alesi (France), Emile Cardinaux (Switzerland) and Adolfo Hohenstein (Italy) simplified the travel poster by using fewer details which added power to the message. By the 1920s, A. M. Cassandre, his pupil Fix-Masseau, Tom Purvis, Frank Newbould and other artists transformed the travel poster from illustration to symbol. Posters continue to evolve with new methods and ideas and will always be a major part of our world.

Characteristics of Good Advertisement Art

 “Posters reflect our culture and are like visual graphic icons of the times in which they were created.”  ~ Robin Shepherd, travel poster collector.

One of the most important characteristic is that the artwork accurate and easily communicates the destination either by displaying famous or unique landscape, buildings, people, and or culture.  

lastly Ad.design have a focal point. there is something that the artist is drawing the the viewers attention too. 

Assignment one: Pick your destination and research

History of Travel Stickers
Before the days of instagram, Tripadvisor or yelp, people had to be creative about advertising about their hotels, destinatiomns etc..  Without the internext how would how to get the word out their. 
Choose 2 places.  They can be real or fictional.  The chosen place will the inspiration and subject for both advertisement pieces, the badge/sticker and the poster.  

in your do now portfolio answer the following questions  25pt

  1. what is the name of your destination
  2. What country does it reside in or area of the world
  3. Describe the natural features of its geography.  is it mountainous etc
  4. Tell me about one interesting/ unique fact about this place
  5. list 3 iconic things ie mountain, building,  statue etc that is famous or known in the place and find a image of it.  

Assignment two: Travel sticker

Choose one of the iconic features from the area and create a vector graphic from it.  Incorporate it into a retro advertisement sticker design.  

Assignment 

Inspired by the vintage travel stickers. from history, we are going to create our own as the first installment for our advertisement campaign.  In other words we are going to create two advertisements that compliment each other in subject, color and style.  
assignment requirements 
  • Must graphically represent a iconic feature of the destination
  • must have a color harmony 
  • must clearly convey the destination 
  • must show a command and mastery of SHAPE and LINE  The style and shapes are purposeful.  (my tutorial instructs you to complete this on illustrator, but if you would like to use photoshop and create a Minimal graphic painting that would be fine too)
  • must show hard work, and creativity

Tutorial

ASSIGNMENT three: Travel Poster

project Overview

step one: collage together photos to create a composition.  must have
  1. -something in the foreground, and background
  2. -must have at least 1 unique things specific to your place, this is not the same visual as the sticker.  it can be the same thing but a different view.  for example In my tutorial I used Niagara Falls as my destination and used the waterfall as my imagery for both.  However in my sticker i showed the falls from the top and in my poster I showed the falls from the bottom with the famous Daredevil Barrel. 
  3. must alter the colors that match/ compliment the colors of your sticker.  

step two: Begin Rendering Your Poster in illustrator. 
  1. "copy merge" your picture and in a new file in illustrator paste the collage
  2. Based on your sticker, choose a style to render your Poster: Organic or Geometric Shapes ie low poly
  3. add a new layer and based on the form and  value of your imagery begin rendering shapes.

Fractal Art Styles: choose one!

Geometric Shaped FRACTAL art

​If you’re not familiar with the term, you’ve certainly seen the style. Simple geometric shapes placed side-by-side to create angular, often minimalist, compositions. The “poly” from low poly comes from the word “polygon,” which is merely a 2-dimensional shape made of straight lines and angles.

The use of low poly art comes from the early days of 3D animation. Mocking up 3D scenes using a low polygonal resolution.  The look caught on and artist began to explore this poly plainer study.  

The low poly look is in essence a break down of the subjects form in its lost primal and basic essence.  we will be using this method as it kind of speaks to the essence of endangered species begin, the break down of life.  .

Organic Shaped FRACTAL Art

Organic shapes is similar to low poly as it uses shapes to build together it's image.   . Organic Shapes are shapes that are curvy and arent "Sharply angular and are more natural.  Organic shapes are associated with things from the natural world, and use very curvealinier outlines.  

both types of art take a many shapes put together to create a unifying image.  this is a great example of unity, an art principle.  Unity exists when your elements agree. Unity can be seen as the single most important goal of any design; to make your whole design more than the sum of its parts

Zentangle art ( an emerging art form) takes the basic concept of this style and just  expands on it by placing patterns inside the shapes.

examples

Project

Students will create a destination advertisement design ie a travel poster.  The destination can be anything of their choosing a country or specific city or attraction ie the zoo.  The destination can be fictitious as long as well known and finished illustration completes the task of easily and effectively communicating the place visual so that it is reconizable.  

Students will be given a choice on what technic they are comfortable with the complete this project, using line drawing, digital painting or vector shapes.  in the end all assignments must complete the follwing requirements
  • illustrate a place that is reconizable without verbal explanation
  • design a compotion that has a distinct focal point
  • poster shows depth by haveing at least a foreground and background
  • student shows a mastery at ther chosen technic
  • artwork shows creativity, importvement and good work ethic.