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Postcard historyBefore the time of the Internet and cell phones, where anyone could take a few minutes to post a picture of their whereabouts for the whole world to see and when communication wasn’t instantaneous, postcards were able to provide a quick message in a unique way. The acknowledgement of postcards in modern-times is basically non-existent, but during the height of postcards, close to 700 million postcards were mailed in a few years. A postcard is a cheap, creative, and quick way to send a letter without an envelope domestically or to almost any other country in the world for no more than $1.00. Historically they have been used to send a message whether it be personal or advertising and have been a novelty item that could be collected. Throughout history the dimensions for a standard postcard stayed between 5 and 6 inches in length and 4.25 and 3.5 inches in height The most prolific producer of the iconic 20th-century American travel postcard was a German-born printer, a man named Curt Teich, who immigrated to America in 1895. In 1931, Teich’s printing company introduced brightly colored, linen-textured postcards that remain familiar today—the sort that trumpeted “Greetings from Oshkosh, Wisconsin!” “Greetings from Rawlins, Wyoming!” or “Greetings from Butte, Montana!”
Like so many industrious strivers who came to the United States at the close of the 19th century, His linen-style postcards depicted an optimistic view of America, creating a unique record of national tourism and documenting the U.S. landscape from its smallest towns to its grandest natural wonders. The cards—and Teich’s runaway success selling them—also reflect an era when a boom in highway construction and an uptick in auto sales were changing the way Americans worked, played, vacationed, and communicated with one another. One popular format for linen postcards was the “Greetings From” style, which had been inspired by the “Gruss Aus” (“Greeting From”) postcards Teich had known as a young man in Germany. The German postcards featured local views with subdued lettering and a muted color palette; Teich’s American incarnation reflected the popular streamlined aesthetic of the time, featuring the name of a state, city, or attraction—emblazoned in large 3D letters—with miniature images of regional scenes depicted within. Travelers to Miami, Florida could purchase a postcard from the Parrot Jungle, a tourist attraction in an unspoiled tropical forest, with bathing beauties in the letter “P” and parrots in the letter “J.” Drivers cruising along Route 66 in Missouri might select a large letter card containing tiny images of Meramec State Park and scenic bluffs along the Gasconade River, examples of the natural diversity they saw along the highway. |
Assignment
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Inspired by the early days of Travel and advertisement students will create postcard for a location someone might want to visit (a city, a town, a school, a state, etc.). Incorporate images into the postcard that are related to the location.Images to inspire someone to visit this place. Use a text clipping group to display the name of
The location and the pictures inside the text. Use a thick font and create a cool effect with some layer effects. Finally, create a background that is visually appealing and/or related behind your text Upon completion of this lesson, students will be able to: at the completion of this lesson, students should be able to; Think critically about the principles of design, Apply the principles of design to basic marketing and advertising, and Design postcards for various places |
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Requirmentsproject should have
TEXT OF LOCATION HAS, AT LEAST, 3 IMAGES in CLIPPING MASK and 2 LAYER EFFECTS _____________________________________________________________________________________________ VERTICAL TEXT _____________________________________________________________________________________________ LABELED EACH LAYER _____________________________________________________________________________________________ BACKGROUND IMAGE _____________________________________________________________________________________________ TEXT WITH WARP _____________________________________________________________________________________________ BORDER ON IMAGE USING THE STROKE OPTION IN LAYER EFFECTS PANEL _____________________________________________________________________________________________ FILTER EFFECTS ______________________________________________________________________________________________ BLENDING MODE _____________________________________________________________________________________________ CREATED A LAYER GROUP _____________________________________________________________________________________________ A BACK WITH MAILING LAYOUT |
Tutorial |
