Welcome to Ms Borgersen's digital art class

Logo design
Vectors with Purpose

Can you name whos logos these are?
​http://twistedsifter.com/2011/08/20-clever-logos-with-hidden-symbolism/

What is a Logo?
a Logo is a visual design that identifies companies, people, products, uniform, vehicles, etc. A logo is “a graphic mark or emblem commonly used by commercial enterprises, organizations or even individuals to aid and promote instant public recognition”. A logo’s job is to quickly and succinctly identify, symbolize, introduce, and tell the story of a company, service, product, individual or idea. There are many synonyms, each with unique definitions and characteristics that can inspire or inform the design direction for a logo: graphic; ideogram; emblem; totem; ensign; hallmark; icon; avatar; symbol; badge; colophon; insignia; monogram; trademark; pictograph; stamp; mark; logogram; crest; and, of course, brand. Brand is used here in its earliest definition—”an identifying mark made by hot iron”—an ancient way to identify property. (http://conversations.marketing-partners.com/2013/03/logo-design-101-the-symbol/)

The Symbol as Logo
A symbol is a visual that represents, stands for or suggests another idea, visual image, belief, action or material entity. We use symbols every day, and have since the beginning of civilization and communication. Cave paintings tell the story of the hunt; sign language and hand gestures communicate without words; written characters symbolize our ideas; painting, sculpture and photography tell stories and express meaning and emotion too complex for words; each planet has its own symbol; astrological signs symbolize character traits; certain animals are symbolic of desirable human traits, clans or countries; numbers and mathematical symbols enable counting, commerce and advances in physics, engineering, and the sciences; and international signs and icons transcend the differences in language to inform, protect, motivate and direct. So it is only natural that we tell the story of our business, product or service with pictures. (http://conversations.marketing-partners.com/2013/03/logo-design-101-the-symbol/)

5 Principles Of Effective Logo Design Link
As mentioned, a good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. You should follow the five principles below to ensure that your design meets all of these criteria:
  1. Simple
  2. Memorable
  3. Timeless
  4. Versatile
  5. Appropriate

Assignemnt

Students will create a logo using illustrator. .  Students must mock first pen out and create symbols out of images that they believe to represent themselves.  From that 5 vectored symbols students will arrange and combine symbols with other symbols and incorporate some type to create a eye catching logo.  Students will mock up at least 7 designs and then choose their favorite to use in a advertisement or as letterhead etc.

Requirements
  1. Students will create 5 personal symbols
  2. Students will arrange and combine the symbols with letters and other symbols in at least 5 mock ups.
  3. Students final design will be clean, legible and bold
  4. Students will use and consider both positive and negative space in their design
  5. Students will the use a mastery of the pen tool and its anchor points and handles in illustrator.

Tutorial

rubric